Build Your Business

Leave Your Legacy

From Retired to Reign

An end-to-end solution for powerhouse women who don't have time for tech stress.

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6-WEEKS & YOUR BUSINESS IS BUILT

HELLO, MY FRIEND

You’ve spent your life showing up for everyone else.

Your family. Your career. Your community. You’ve done the hard things, the heart work, and the heavy lifting.

And now?

It’s your time.

You don’t need to start from scratch.

You just need someone to help you take what you already know — and turn it into something structured, purposeful, and profitable.

That’s what H.E.R. Retirement Plan is all about.

I created this for women like you — women who are ready to launch with intention, build with ease, and walk boldly into their next chapter.

Let’s build your business.

Let’s build your legacy.

Together.

Shequana Hughes

  • Marketing & Systems Strategy

Marketing & Systems Strategy is the blueprint that aligns your message with your mission—while building the back-end systems that help your business run smoothly and serve with ease.

  • Done-For-Your Setup

Done-For-You Setup means I build the systems, automations, and client workflows for you—so you can focus on showing up, serving, and growing your business without tech stress.

  • The Support You Deserve

The Support You Deserve means having someone in your corner who sees your vision, understands your journey, and walks with you every step—offering real strategy, real solutions, and real care.

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Small Call to Action Headline

Small Call to Action Headline

Small Call to Action Headline

Small Call to Action Headline

Ready to build a purposeful business without the technical hassle?


You bring the passion and expertise — I’ll handle the tech, systems, and structure. Together, we’ll turn your wisdom into a business that feels aligned, organized, and profitable.



You bring the passion and expertise — I’ll handle the tech, systems, and structure. Together, we’ll turn your wisdom into a business that feels aligned, organized, and profitable.


You don't have to...

  • Guess what to say to potential clients

  • Piece your business together from YouTube videos

  • Watch other VAs grow while you stay stuck

You can...

  • Package and price your services with confidence

  • Set up systems that make you look like a pro

  • Start getting paid for your skills - on your terms

Week 1: Offer Clarity

May 3rd, 2025

  • Define ideal client + niche

  • Package & price your offers

  • Create your “What I Do” statement + bio

  • Write your positioning statement (for website/socials)


    Deliverables:

    • Finalized offer packages

    • One-liner statement

    • Pricing + service guide (Canva)

man in black and white striped shirt and brown pants holding woman in pink shirt
silver iMac with keyboard and trackpad inside room

Week 2: Lead Magnet

May 10th, 2025

Theme:

  • Attract & Nurture With Strategy

  • Create your lead magnet (PDF checklist, guide, etc.)

  • Build your email welcome sequence (3–5 emails)

  • Set up email platform (MailerLite, ConvertKit, etc.)

  • Connect lead magnet + form + automation


    Deliverables:

    • Branded lead magnet

    • Email sequence loaded

    • Funnel workflow complete

Week 3: CRM Setup

May 17th, 2025

Theme:

  • Look Like a Pro. Operate Like One.

  • CRM setup

  • Client intake workflows + contract templates

  • Payment setup + scheduler link

  • Create your “New Client Onboarding” checklist


    Deliverables:

    • Complete CRM with automation

    • Branded onboarding system

    • Contract, invoice, and scheduling flow ready

three men sitting while using laptops and watching man beside whiteboard
two person using laptops

Week 4: Marketing Plan

May 24th, 2025

Theme:

  • Visibility = Bookings

  • Social media launch plan (Content Calendar + Promo Posts)

  • Build a simple “Work With Me” landing page

  • Practice pitching + discovery call script

  • Go Live or post to announce your services


    Deliverables:

    • 7–14 days of scheduled content

    • Link-in-bio or Work With Me page

    • Sales script + confidence!

How does it work?

You apply.

We strategize.

I build it.

Apply & Book Your Call

We’ll start with a 1:1 strategy call to map out your vision and see if this program is the right fit for your next chapter.

program is the right fit for your

We Build the Foundation

Once you're in, I’ll create your marketing plan, set up your systems, and build the back-end of your business — booking links, emails, funnels, automations — all done for you, with your brand and voice in mind.

You Launch with Confidence

We’ll test, tweak, and launch together. You’ll walk away with a fully set-up business, systems that flow, and the confidence to serve your clients with ease.

No tech stress. No guesswork. Just strategy, systems, and the support you’ve been waiting for.

H.E.R RETIREMENT PLAN

✅ 1:1 Business & Brand Strategy Session

✅ Custom Marketing Strategy + Messaging Support

✅ Fully Set Up Booking System

✅ Funnel Creation + Lead Magnet Integration

✅ Email Marketing Automation (including welcome sequences + templates)

✅ Client Onboarding Workflows

✅ Launch Support + CEO Confidence Coaching

CLIENT LOVE

▶️PRESS PLAY

FAQs

Your Questions Answered:
H.E.R. Retirement Plan

I’m not tech-savvy. Will this be too complicated for me?

No! I set up everything for you, and I walk you through it step-by-step. You’ll have simple systems, clear instructions, and full support. You won't be left trying to figure anything out alone.

How long does it take to get my business launched?

Every client’s journey is a little different, but typically, you’ll be fully launched within 60–90 days. We work at a pace that’s steady, organized, and stress-free—because excellence doesn’t require overwhelm.

Do I need a big audience or social media following to start?

Absolutely not. We’ll build your systems and client experience first, then show you how to start attracting your first clients through personal connections, networking, and organic marketing. You can launch with a small circle and still make a big impact.

What if I don’t know exactly what my offer should be yet?

That’s okay! We’ll map it out together during your Business & Brand Strategy Session. I help you pull your expertise, passions, and experience into a clear, powerful offer that feels aligned and easy to explain.

What makes H.E.R. Retirement Plan different from a course or template?

This is done with you and for you. You’re not getting dropped into a course and left to figure it out. I’m building your systems, setting up your automation, helping you refine your messaging, and coaching you through launch—all personalized for you.

If you’ve ever thought, 'Maybe later...' ask yourself: What could change if you said YES to yourself today?

While we do not provide direct job placement, we offer resources and guidance for job searching, including how to effectively market your skills, prepare for interviews, and connect with potential employers. Our extensive network often posts job offers ideal for our graduates.